9 Things About SEO That You’re Afraid To Believe by Jeff Casmer

If you own your own work from home business then you may be in need of some clarification. Below are 9 things about internet marketing that you need to know if you want to achieve success.

1. Speak up

It’s time to get heard, you may have been taught to stay in the foreground but this is the internet, and now’s not the time to hide behind pages and pages of text. Get an audio up. One of the easiest ways to deliver content that will be remembered is to use an audio. Let your website do the talking.

2. Get outside the box

Every site needs traffic but not all methods of traffic generation are suitable for every business. If your getting traffic in but their not staying long enough to find why they should be doing business with you and if your website is producing a “hi oh wait, goodbye” effect then you may need to adopt a different method of traffic generation instead of sticking with the conventional search engine optimization method.

3. Get a professional personality

Your website maybe focused on a hobby but it needs to have a professional voice. All the scripts, e-mails, seminars ect… should be presented in a professional and precise manner. Your presentation should always be compelling, memorable and unique.

4. Technology <>

It’s not about technology, it’s about communication. You use the internet as a means to develop your business but at the end of the day it’s how you communicate yourself that’s important. Your customers have to be able to understand you and feel connected. This is not done with an excessive use of fancy gadgets; it’s done with good solid communication skills.

5. Linking out of business

Would you ever invite people to leave your website? That’s what you are doing when you have a lot of outbound links on your website. Does it make sense to get a visitor simply to have them leave seconds later?

6. Turn on your visitors, not off

A lot of websites have boring text. You want to seduce your visitors with an entertaining, imaginative, informative and memorable content. You may be the one writing it but someone else has to read it so don’t waste their time with boring or self-prompting text.

7. Stop going keyword crazy

Content is one of the best ways to optimize with search engines. All your text gets indexed and search engines look for keywords. So what do people do? They repeat the same thing over and over again because they are so focused on search engine optimization. You got your message across to the search engines but your readers are probably confused and bored.

8. Avoid playing SEO catch up

Everyday it seems some tech wiz finds a new way to beat search engine algorithms. When search engines catch on they change their criteria. Good for the wiz kid, but not so good for you. You spend so much time playing SEO catch up that you lose focus on actually building your website.

There is such a thing as too much.

9. Did you get rid of all your images and multimedia and replace it with pages upon pages of text because you were worried about search engine optimization and load times. Did you stop and consider who is actually going to go through all that text.

Jeff Casmer is an internet marketing consultant and work at home business owner. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century.

Contact the Author
Jeff Casmer

4 Characteristics of Social Media Optimization vs SEO by Jeff Casmer

There is a need in all humans to feel connected with one another, to interact with others and to be able to relate to another person. Social media optimization thrives on that need. Social media is all about communication. It's about sharing perspectives, insights, experiences and opinions with one another via blogs, wikis, message boards, and videos.

While SEO is still an effective means to gain traffic, the web is no longer two dimensional. It has evolved. It's become increasingly interactive, taken on a three dimensional shape. One that caters to our visual and audio senses, and allows web browsers to have more control over what they see, hear, and, what is "hot". Search engines alone no longer determine what is popular. This is great for net marketers in a number of ways.

Social media optimization, according to Wikipedia, is a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites. Methods of SMO include adding RSS feeds, adding a "DiggThis" button, and incorporating third party community functionalities like Flicker photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

The four characteristics of Social Media Optimization are:

Participation- Consumers are not afraid to participate in communities by generating content and engaging in conversations about topics that interest them. Web masters who know this are constantly encouraging user participation on their own sites and blogs.

Conversation- Consumers today do not want to be marketed to. Blatant advertisements are not as effective as they used to be. Instead, consumers wish to be communicated with through conversation that is being stirred up on blogs, wikis and forums. Consumers now have methods to express their thoughts, recommendations and complaints and they are doing so. Webmasters can now communicate with their target audience in real time, and can take these concerns, recommendations to better serve their audience.

Openess- To build trust with their target audience in order facilitate conversation, webmasters must first be open with them. They need to let them know who they are right off the bat. Pretending to be someone your not is the surest way to lose trust. And because any good business is first built on trust it's crucial to be open and honest with your market.

Community- Social media conversation is not pulled out of thin air. Every form of social media is based on the fact that we all want to belong to something; they all have a community component to them. Social media sites are micro-communities that allow people with similar interest to share insight, advice, and recommendations about products and services. Before a webmaster can begin to monetize they must first become an accepted member of the community. This is why the first two characteristics are so important.

SMO can be a websites savior. Many web sites are "static" meaning they are rarely updated and are used as a storefront. Setting up a blog or adding unique, provoking pieces to sites like Digg is a great way to increase linkage to your website. Encourage user participation by facilitating the conversation that is happening virtually everywhere. By not joining in you are silencing yourself. Get heard yourself heard. Consumers are already talking about products and services; help them to get their attention on yours.

Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on search engines optimization please visit his "Top Ranked" Get Higher Search Engine Rankings Directory gives you all the information you need to Earn Money Online in the 21st century.

Contact the Author
Jeff Casmer