9 Things About SEO That You’re Afraid To Believe by Jeff Casmer

If you own your own work from home business then you may be in need of some clarification. Below are 9 things about internet marketing that you need to know if you want to achieve success.

1. Speak up

It’s time to get heard, you may have been taught to stay in the foreground but this is the internet, and now’s not the time to hide behind pages and pages of text. Get an audio up. One of the easiest ways to deliver content that will be remembered is to use an audio. Let your website do the talking.

2. Get outside the box

Every site needs traffic but not all methods of traffic generation are suitable for every business. If your getting traffic in but their not staying long enough to find why they should be doing business with you and if your website is producing a “hi oh wait, goodbye” effect then you may need to adopt a different method of traffic generation instead of sticking with the conventional search engine optimization method.

3. Get a professional personality

Your website maybe focused on a hobby but it needs to have a professional voice. All the scripts, e-mails, seminars ect… should be presented in a professional and precise manner. Your presentation should always be compelling, memorable and unique.

4. Technology <>

It’s not about technology, it’s about communication. You use the internet as a means to develop your business but at the end of the day it’s how you communicate yourself that’s important. Your customers have to be able to understand you and feel connected. This is not done with an excessive use of fancy gadgets; it’s done with good solid communication skills.

5. Linking out of business

Would you ever invite people to leave your website? That’s what you are doing when you have a lot of outbound links on your website. Does it make sense to get a visitor simply to have them leave seconds later?

6. Turn on your visitors, not off

A lot of websites have boring text. You want to seduce your visitors with an entertaining, imaginative, informative and memorable content. You may be the one writing it but someone else has to read it so don’t waste their time with boring or self-prompting text.

7. Stop going keyword crazy

Content is one of the best ways to optimize with search engines. All your text gets indexed and search engines look for keywords. So what do people do? They repeat the same thing over and over again because they are so focused on search engine optimization. You got your message across to the search engines but your readers are probably confused and bored.

8. Avoid playing SEO catch up

Everyday it seems some tech wiz finds a new way to beat search engine algorithms. When search engines catch on they change their criteria. Good for the wiz kid, but not so good for you. You spend so much time playing SEO catch up that you lose focus on actually building your website.

There is such a thing as too much.

9. Did you get rid of all your images and multimedia and replace it with pages upon pages of text because you were worried about search engine optimization and load times. Did you stop and consider who is actually going to go through all that text.

Jeff Casmer is an internet marketing consultant and work at home business owner. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century.

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Jeff Casmer

10 Costly Search Engine Mistakes to Avoid by Jeff Casmer

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.

This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

Jeff Casmer is an internet marketing consultant and work at home business owner. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century.

Contact the Author
Jeff Casmer